From 28 to 30 June, 2011 was held the Festival of children's creativity "Genius is simple!". The organizers of the event company "HEME motors West" and "HEME motors M1" is the official dealer of SKODA, the main task aim to increase brand awareness SKODA, the openness of the company to an organization that supports the interest in the development of child and adolescent creativity. The festival was held on the territory of the dealerships "HEME motors West" and "HEME motors M1". In organizing and providing gifts for the winners of the competitions were attended by the following companies: Aqua "kVA-KVA Park"Studio "Angeleta", "Hasbro" , "kit cat", "TOP TOY", "Graco M", "ORGANIC trade", "Wizzl".
During the Festival, conducted various competitions and entertainment. Special attention was paid to the creative drawing contests and crafts from LEGO-a car theme. The tenders were evaluated by a competent jury: Inna Freidlin, artist, head of children's folk art Studio "rainbow", and Nicholas Timakov, architect, member of the Union of artists of Russia, according to three criteria: originality, realism and creativity.
On the third closing day of the Festival, the Director General of HEME motors West Mozhayke novel Ryzhikov stressed that the company "HEME motors takes care for the development of creative skills of children and tries various ways to support this direction. "Children are our future! The more talented will be the children, the nicer it will be our future. We are very happy to provide our site and to take an active part in the organization of such events," said Mr. Ryzhikov.